MEET justine

Hi! I’m Justine, a person and life coach whose purpose is to create connections and help individuals unlock their full potential. Through vulnerability and space holding, I allow clients to explore their inner landscape, break free from limiting beliefs, embrace their authentic identities and clarify their vision.

My journey into coaching began with my own quest for self-understanding and liberation from addiction. Through this personal exploration, I have gotten a deep appreciation for the power of self-reflection and the courage it takes to confront one's own story. My experience has shaped how I approach coaching, it has allowed me to create a safe, non-judgmental space where clients can explore their inner landscapes and rewrite their narratives.

Beyond my professional pursuits,  I have an intuitive ability to help clients envision and design their future selves, often jokingly referring to my intuition as my  "crystal ball."  My approach to life and coaching is deeply influenced by my connection to nature and the physical world. With (7!) earth signs in my astrological chart, I  attribute my grounding energy and steadfast nature to this cosmic alignment. This connection manifests in various aspects. As a former certified yoga instructor and IIN graduate, I firmly believe in the power of somatic work and movement and nutrition. We will oftentime incorporate body awareness and physical practices into our coaching sessions, recognizing the profound mind-body connection in personal growth.

I have a deep appreciation for sensory experiences and am currently pursuing fragrance creation in my spare time and using my hands making pottery or cooking. I believe these elements can be powerful tools for mindfulness and presence, often encouraging clients to engage more fully with their senses as part of their personal development. 


I find that identity ques can be helpful to some folks, I identify as queer, Apache, and Latina. You can learn more about me and my storytelling on instagram @justineduran_.

“If we treat people as they are, we make them worse. If we treat people as they ought to be, we help them become what they are capable of becoming.”

— Johann Wolfgang von Goethe

QUALIFICATIONS & certifications

    • Certified Life and Nutrition Coach // Institute for Integrative Nutrition

    • Certified Recovery Specialist // International Recovery Institute

    • Community Mental Health Counselor // San Francisco Community College

    • Advanced Perfumery // Pratt institute 

    • Completed Landmark Forum and The Advanced Course

    • Specialized training in addiction recovery and family systems

    • Workshops completed in societal healing and reparenting techniques

    • Extensive study in belief reframing and breaking addictive patterns

    • Mixed in America: A Deeper Dive to Validating Identity

    • Continuing education in LGBTQ+ affirming practices

    • Years of personal development work, including meditation and mindfulness practices